Jackie Hughes
Resume
An international marketeer who has worked in over 20 countries and lived in 4 continents, Jax has over 30 years’ experience including Regional Strategy Director Kellogs, Global Strategy Director at Omnicom Flamingo, Global Planning Director O&M, Head of qualitative research Kantar and lately Chief Strategy Officer, Omnicom BBDO Middle East, Pakistan and Africa.
Magic Moment
As a consultant to Unilever being awarded a bonus and accolades for her contribution to their business.
Specialisms
An expert in business strategy development, organisational change, innovation and brand modelling. As a planner, Jax specialises in target audience profiling, communications strategy & creative content. And as a skilled qualitative researcher, she drives disruptive insight and loves running workshops to embed ideas into business and brands.
Outside of work
When not working Jax is an unapologetic classicist who loves Ancient Roman history, especially the writing of Seneca the younger. She also volunteers for the Cranfield Trust as business and marketing consultant to UK Charities.
