Insight Leaders  is a collective of highly experienced researchers who draw upon hard-earned wisdom from a huge array of projects, in the UK and around the globe. We have devoted our careers to advising clients on brand, marketing and communication strategies and are privileged to have worked with many of the world’s most exciting and successful brands.


We all work as independent consultants, but join forces with other Insight Leaders when projects stretch beyond the capacity of one person. But it’s not just pragmatism that brings Insight Leaders together – it’s a shared philosophy about how to get the best out of consumer and business research, a philosophy that focuses on drawing out genuinely new insights, to provide meaningful and differentiating outputs that clients can act upon.


Someone once said that “80 per cent of all research provides the same answers”. Insight Leaders strive to unlock the missing 20% with insights not previously apparent and recommendations that make a difference.

Recent Viewpoints

Read the most recent contributions from our Insight Leaders giving insights into topical issues.

A Sober Trend

The holiday season is behind us. Jolliness and bonhomie are no longer mandatory; festive excess feels like a painful memory.

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Brand Resurrection

178 years of Travel & Tourism history came to an end on Monday, with the collapse of Thomas Cook. Since then, there has been a flurry of opinions and questions: What went wrong?

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