Case Studies

a brief selection of our recent studies

ICG & Made Brave

Understanding who your customers are – and what they want - is crucial for F&B brands. There was a pressing need for the Inn Collection Group (ICG) to understand both its brand and its customers in a more detailed way. Insight Leaders delivered focused quant customer segmentation and meaningful qual customer insights that enabled ICG’s marketing agency Made Brave (2024 ‘Agency of the Year’ at the Marketing Society Awards) craft a new brand proposition - “Fit Right Inn” - that meets the needs of key ICG customers and will drive both brand and business growth.

Finlandia Vodka

The vodka market is very crowded and it’s hard to stand out. Insight Leaders have collaborated extensively with Finlandia over 2 years, running workshops, exploring category semiotics, running initial exploratory qual sessions and a series of comms research sessions in 3 key markets which combined have delivered a distinct ownable positioning and clear creative guidelines to their new agency, DDB Paris

Ahmad Tea

Ahmad Tea had ambitious growth plans but needed to transition the brand from being distributor led to a more consumer-facing proposition. Using a mix of Insight Curation (exploring cultural trends and key competitor comms), workshops, quant and qual methodologies in 5 countries, Insight Leaders worked closely with Ahmad Tea to enable them to understand their key markets and brand USP’s to create a strong, consumer centric positioning.

Insight Leaders have also collaborated on projects for brands such as:
British Airways, Heineken, Shell and Jack Daniels
to name a few.