Tracey White
Resume
An exceptionally strategic insight and innovation professional with a proven track record of delivering brand growth for global blue-chip clients. Tracey’s background is advertising planning, innovation consultancy (including ‘future panels’ to unlock foresight), and pioneering digital qualitative methods.
Magic Moments
BOBI award winner for Best Customer Insight on work undertaken for Mirena hormonal IUD, communicating the benefits of a revolutionary approach to contraception.
Specialisms
She is passionate about health/wellbeing, FMCG and retail, with a focus on unpicking knotty problems ( especially within BTB ) and producing visually compelling outputs that trigger action to increase sales and profitability. She’s well versed in online and offline qual, including crowdsourcing behavioural studies, and ‘path to purchase’ exercises.
Outside of work
When not at her desk, Tracey can be found nosing around charity shops fuelling her enthusiasm for upcycling. She’s also learning to sail but being in the 15% of people who struggle with left-right discrimination, she’s not sure if this plays to her strengths!