A highly accomplished international researcher and insight expert who has lived and worked in Hong Kong, Vietnam and New York, and has managed projects across more than 30 countries.
Appearing live on the GMTV sofa to discuss how car brands target female drivers.
All qualitative methods ( she’s even invented new ones when tried and tested ones didn’t work ! ), running workshops, comms research, luxury brands. She also offers Insight Curation (IC), enabling clients to extract maximum value from all their existing insight data. IC is a consultancy offer, a human approach, that provides a ‘whole picture’ overview with clear commercial benefits.
Pamela is an unapologetic ailurophile (alongside caring for her own cat Monty, she volunteers for Cats Protection) , a fervent foodie, and is slightly obsessed with ‘cosy crime ‘.