Services

As you’d expect we offer all research techniques, from tried and tested methods like focus groups to online panels and communities,  consumer life-films and ethnography.  We have particular expertise in:

Brand Positioning
A Brand thrives when its defining narrative has relevance with people's values and ideals...
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Brand Stretch & Innovation Workshops
To stretch a brand or innovate we must fully understand its purpose and core values before we do anything...
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Brand Touchpoint Evaluation
Whether it's before, during or after purchase, brand interactions form key points that can affect customers' relationship...
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Co-Creation
Our Co-Creation approach, honed over many years, evokes the invigorating creativity...
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Communication Evaluation
Having evaluated communication campaigns for many of the UK's largest brands across media formats...
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Creative Development
We know that creative development research isn't about likes and dislikes...
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Data Fusion
Aristotle said 'the whole is greater than the sum of its parts'...
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Insight Curation
Insight Curation interrogates already existing materials from all data streams...
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Market Foundation Research
There are times when market developments mean that relying on previous understanding can be misleading...
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Pricing Modelling
Pricing of products and services is one of the most difficult issues marketers face...
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Segmentation
We know that truly great segmentation is not a science but an art...
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Strategy Development
A sound strategy is fundamental to business success, so the way you research your strategy is critical...
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