Heathrow
Unearthing key insights that significantly helped guide the development of the successful Heathrow Expansion Campaign. To quote our client “the research insights totally changed the direction of our ad campaign to deliver something that has been extremely beneficial to Heathrow”
Shell
Insight Curation for Shell China re-analysed 5 years’ worth of existing trackers, media data, HR feedback & qual data (22 separate reports) to reach a view on the brands’ overarching positioning there. Feedback data was used as the basis for a 3 day marketing workshop where new more focused brand and product strategies emerged