Resume
An exceptionally strategic insight and innovation professional focussed on fmcg, B2B and healthcare. Tracey’s background is advertising planning, innovation consultancy (including ‘future panels’ to unlock foresight), and pioneering digital qualitative methods.
Specialisms
She is passionate about health/wellbeing, FMCG and retail, with a focus on unpicking knotty problems (especially within B2B) and producing visually compelling outputs that trigger action to increase sales and profitability. She’s well versed in online and offline qual, including crowdsourcing behavioural studies, and ‘path to purchase’ exercises.
Magic Moment
BOBI award winner for Best Customer Insight on work undertaken for Mirena hormonal IUD, communicating the benefits of a revolutionary approach to contraception.
Outside of work
When not at her desk, Tracey can be found nosing around charity shops fuelling her enthusiasm for upcycling. She’s also learning to sail but being in the 15% of people who struggle with left-right discrimination, she’s not sure if this plays to her strengths!