Kate Halliday
Resume
Passionate about people and brands, Kate has a huge amount of experience as a qualitative insight specialist, working across a vast spectrum of industries and brands. Her focus is to help define strategies that are purposeful, distinctive and, critically, touch real lives so as to create connections that forge lasting brand relationships.
Magic Moment
Meeting Larry the cat at 10 Downing Street whilst presenting a MARCOMS roadmap for VisitBritain to leverage core assets and drive international tourism to the UK
Specialisms
Tailored, solution driven research including co-creation, brand and communications development, ethnography and consumer/employee workshops.
Outside of work
Kate is an avid Celtic Longboat sea rower and cox. Out in all weathers, she loves coaching beginners as much racing competitively. Also a keen maker of preserves and re-purposer of old fabrics, her latest creating being a "Catflap Hat".
