RESUMÉ: Passionate about brands, narratives, communities and cultures and how they interact, Brett has run insight projects in over 50 countries for some of the world’s most famous brands, start-ups and everything in between. With a long-standing specialism in the alcoholic drinks and FMCG sectors, he firmly believes that research must inspire, illuminate and warn; then we must take a creative leap.
SPECIALISMS: Brand positioning development, positioning workshops, creative development, campaign evaluation, cultural intelligence.
WHAT YOU GET: A ‘refreshingly opinionated’ grown-up; a creative thinker and powerful communicator.
MAGIC MOMENT: Seeing a brand positioning he had developed become a long-standing global campaign for one of the world’s most popular beer brands – and getting to the launch party in Mumbai!