Puffin Research
[vc_row][vc_column][vc_column_text] ABOUT Creating connections . . . . Consumers are drawn to brands they believe hold shared values and perceive to be of genuine benefit to themselves. Meaningful, lasting relationships are forged when brands are able to use these relationship drivers to build distinctive, purposeful strategies and deliver them in a way that touches real […]
Pricing Modelling
Pricing of products and services is one of the most difficult issues marketers face – too high and consumers might go for cheaper options, too low and you can be perceived as cheap and nasty. We are highly experienced in researching consumer sensitivities to pricing and determining the optimum price points and strategies using the […]