Brand Touchpoint Evaluation
Whether it’s before, during or after purchase, brand interactions form key points that can affect customers’ relationship with you and their propensity to use, buy or recommend a brand. Touchpoint are myriad, but we take an holistic viewpoint, exploring both physical interactions and the more esoteric comms and values, using a mix of qual, quant, […]
Market Foundation Research
There are times when market developments mean that relying on previous understanding can be misleading. At such times, the benefit of of excellent market foundation research is invaluable for brand and marketing strategy. We are experts at designing studies that delve into key areas of a market to provide a comprehensive view of existing market […]