Communication Evaluation
Having evaluated communication campaigns for many of the UK’s largest brands across media formats, we understand different types of ads can work for different audiences. Our holistic approach ensures we measure the performance among all relevant audiences and ensures our clients understand how elements of the creative and its messaging are performing.
Brand Positioning
A Brand thrives when its defining narrative has relevance with people’s values and ideals; We bring many years’ experience with iconic brands to help brands define their purpose or mission. Human insight, brand thinking and category understanding come together in a rigorous process that allows you to develop positioning territories and a tight, brand-defining narrative.