RESUMÉ: A highly experienced consumer and brand expert who’s been working closely with some of the world’s most visible brands for over 30 years. Pamela firmly believes that the best research considers carefully who you want to talk to, why you are talking to them and how best to hold that conversation to elicit meaningful insights that are needed and is not shy to create new methods if tried & tested ones don’t work.
SPECIALISMS: International qualitative research, brand workshops, research consultancy, client team insight support, moderator training and strategic brand consultancy using her Insight Curation technique
WHAT YOU GET: A highly focussed, creative yet pragmatic qualitative researcher who is a confident and compelling communicator.
MAGIC MOMENT: Appearing live on the GMTV sofa as a research expert to discuss how car manufacturers use different strategies to advertise to women