Creative Development
We know that creative development research isn’t about likes and dislikes. It’s about understanding whether the creative idea clearly expresses the strategy and is able to fully deliver the intended message. Our focus is on working with the creative teams to maximise campaign effectiveness.
Brand Touchpoint Evaluation
Whether it’s before, during or after purchase, brand interactions form key points that can affect customers’ relationship with you and their propensity to use, buy or recommend a brand. Touchpoint are myriad, but we take an holistic viewpoint, exploring both physical interactions and the more esoteric comms and values, using a mix of qual, quant, […]