Whether it’s before, during or after purchase, brand interactions form key points that can affect customers’ relationship with you and their propensity to use, buy or recommend a brand. Touchpoint are myriad, but we take an holistic viewpoint, exploring both physical interactions and the more esoteric comms and values, using a mix of qual, quant, social media and ethnographic methods to identify the priority touchpoint areas that drive levels of brand satisfaction and impact.