We feel it’s only right that being an Insight Leader should involve a bit of, well, insight leadership. That’s why on this page, you’ll find us airing our news on topical marketing, communication and research issues.
What Now for Qualitative Research?
The global pandemic that is COVID-19 means the vast majority of people are now experiencing a forced “at home” lockdown which will last for weeks if not months.
A Sober Trend
The holiday season is behind us. Jolliness and bonhomie are no longer mandatory; festive excess feels like a painful memory.
Brand Resurrection
178 years of Travel & Tourism history came to an end on Monday, with the collapse of Thomas Cook. Since then, there has been a flurry of opinions and questions: What went wrong?
BRANDS NEED TO DELIVER ON ‘GREEN’
Consumers are becoming ‘greener’ in their purchase considerations. Various data shows Millennials are leading the way, with Gen Z swiftly following and Gen X, Baby Boomers, even the Silent Generation displaying significant engagement.
Brand Promise
What is a brand? It’s more than a mark, a logo, icon, or business name in a unique font. As impressive as that logo may look, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.