We feel it’s only right that being an Insight Leader should involve a bit of, well, insight leadership. That’s why on this page, you’ll find us airing our news on topical marketing, communication and research issues.
![](https://insightleaders.com/wp-content/uploads/2020/05/zoom-300x267.jpg)
What Now for Qualitative Research?
The global pandemic that is COVID-19 means the vast majority of people are now experiencing a forced “at home” lockdown which will last for weeks if not months.
![](https://insightleaders.com/wp-content/uploads/2020/01/sober-300x256.jpg)
A Sober Trend
The holiday season is behind us. Jolliness and bonhomie are no longer mandatory; festive excess feels like a painful memory.
![](https://insightleaders.com/wp-content/uploads/2019/09/thomas-cook-1194335_1920-300x300.jpg)
Brand Resurrection
178 years of Travel & Tourism history came to an end on Monday, with the collapse of Thomas Cook. Since then, there has been a flurry of opinions and questions: What went wrong?
![](https://insightleaders.com/wp-content/uploads/2019/09/green-300x300.jpg)
BRANDS NEED TO DELIVER ON ‘GREEN’
Consumers are becoming ‘greener’ in their purchase considerations. Various data shows Millennials are leading the way, with Gen Z swiftly following and Gen X, Baby Boomers, even the Silent Generation displaying significant engagement.
![](https://insightleaders.com/wp-content/uploads/2019/07/brandpromise-300x300.png)
Brand Promise
What is a brand? It’s more than a mark, a logo, icon, or business name in a unique font. As impressive as that logo may look, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.