We feel it’s only right that being an Insight Leader should involve a bit of, well, insight leadership. That’s why on this page, you’ll find us airing our news on topical marketing, communication and research issues.
Consumers are becoming ‘greener’ in their purchase considerations. Various data shows Millennials are leading the way, with Gen Z swiftly following and Gen X, Baby Boomers, even the Silent Generation displaying significant engagement.
What is a brand? It’s more than a mark, a logo, icon, or business name in a unique font. As impressive as that logo may look, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable.