[vc_row full_width=”stretch_row_content” content_placement=”top” css=”.vc_custom_1564248748400{margin-top: -20px !important;}”][vc_column][rev_slider_vc alias=”viewpoint1″][/vc_column][/vc_row][vc_row][vc_column][vc_row_inner][vc_column_inner css=”.vc_custom_1564249197376{border-bottom-width: 20px !important;}”][vc_column_text]We feel it’s only right that being an Insight Leader should involve a bit of, well, insight leadership. That’s why on this page, you’ll find us airing our news on topical marketing, communication and research issues.[/vc_column_text][/vc_column_inner][/vc_row_inner][/vc_column][/vc_row][vc_row content_placement=”top” css=”.vc_custom_1564249266553{margin-top: 30px !important;}”][vc_column css=”.vc_custom_1564140430018{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;border-left-color: #eaeaea !important;border-left-style: solid !important;border-right-color: #eaeaea !important;border-right-style: solid !important;border-top-color: #eaeaea !important;border-top-style: solid !important;border-bottom-color: #eaeaea !important;border-bottom-style: solid !important;}”][vc_row_inner content_placement=”top”][vc_column_inner width=”1/2″][vc_column_text]

BRAND RESURRECTION

[/vc_column_text][vc_separator color=”custom” css=”.vc_custom_1569575421297{padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#999999″][vc_column_text]By Juliet Strachan | Windsoredge Research

September 2019[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1678″ img_size=”200×200″ alignment=”center”][/vc_column_inner][/vc_row_inner][vc_separator color=”custom” css=”.vc_custom_1569575436779{padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#999999″][vc_column_text el_class=”tempo-content”]THOMAS COOK: a brand that has what it takes to fly again!

 

178 years of Travel & Tourism history came to an end on Monday, with the collapse of Thomas Cook. Since then, there has been a flurry of opinions and questions: What went wrong? Why did such an iconic and well-loved brand go under? How did this happen so quickly? and perhaps most importantly for everyone involved: Is there any future for the brand going forward?

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Delivering ‘Green’

[/vc_column_text][vc_separator color=”custom” css=”.vc_custom_1567933314288{padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#bababa”][vc_column_text]By Kate Halliday | Puffin Research

September 2019[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_separator color=”custom” css=”.vc_custom_1567933327136{padding-top: 15px !important;padding-bottom: 15px !important;}” accent_color=”#bababa”][vc_column_text el_class=”tempo-content” css=”.vc_custom_1567946011630{padding-bottom: 20px !important;}”]Brands need to deliver on ‘Green’: To consumers and the business bottom line

 

Consumers are becoming ‘greener’ in their purchase considerations.  Various data shows Millennials are leading the way, with Gen Z swiftly following and Gen X, Baby Boomers, even the Silent Generation displaying significant engagement.[/vc_column_text][vc_btn title=”read more” color=”inverse” align=”right” link=”url:https%3A%2F%2Finsightleaders.com%2F2019%2F09%2F06%2Fgreen%2F|||”][/vc_column][/vc_row][vc_row content_placement=”top” css=”.vc_custom_1564249266553{margin-top: 30px !important;}”][vc_column css=”.vc_custom_1564140430018{border-top-width: 1px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 0px !important;padding-right: 30px !important;padding-bottom: 30px !important;padding-left: 30px !important;border-left-color: #eaeaea !important;border-left-style: solid !important;border-right-color: #eaeaea !important;border-right-style: solid !important;border-top-color: #eaeaea !important;border-top-style: solid !important;border-bottom-color: #eaeaea !important;border-bottom-style: solid !important;}”][vc_row_inner content_placement=”top”][vc_column_inner width=”1/2″][vc_column_text]

BRAND PROMISE

[/vc_column_text][vc_separator css=”.vc_custom_1563787900442{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text]By Pamela Green | Ichor Consulting

July 2019[/vc_column_text][/vc_column_inner][vc_column_inner width=”1/2″][vc_single_image image=”1524″ img_size=”200×200″ alignment=”center”][/vc_column_inner][/vc_row_inner][vc_separator css=”.vc_custom_1563787900442{padding-top: 15px !important;padding-bottom: 15px !important;}”][vc_column_text el_class=”tempo-content”]Brands Promises should drive serious decisions

 

What is a brand? It’s more than a mark, a logo, icon, or business name in a unique font. As impressive as that logo may look, it isn’t the “brand” in the true sense—and it certainly isn’t what makes the brand valuable. Rather, a business’s brand is its promise to its all those who interact with it. Successful brands deliver on their promises. And it’s by delivering on their brand promises that companies create brand value. 

 

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