test – Insight Leaders

Our Insight Leaders have worked across a diverse portfolio of brands, ranging from global market leaders through to brave start-ups. Between them they’ve clocked up over 200 projects and covered enough miles to circumvent the global several times in the quest to satiate their curiosity and discover new brand truths and consumer insights.

A few examples of how we work together:

Brett and Pamela worked with Shell across 6 key markets helping them develop a compelling new global retail positioning – in just 6 weeks

Pamela and Matt worked on Wedgwood core brand projects looking at brand understanding, brand stretch and innovation, helping define key brand values in Japan, USA & Europe.

Matt and Juliet worked on Autotrader comms development and developing Superglue, the multi-media campaign integration measurement tool that led to the development of 3-D ad tracking and ABC pre-testing techniques

Juliet and Kate‘s unique ‘fusion’ approach to Qual and Quant enabled Avon to create an online E-Sales Suite to support their diverse Representatives’ sales base and deliver on customer and sales growth

Kate and Clive worked with VisitBritain across 10 markets to develop a roadmap for leveraging Britain’s core brand assets across all MARCOMs to drive in-bound tourism.

Here is a sprinkling of our camp fire stories:

Unearthing key insights that significantly helped guide the development of the successful Heathrow Expansion Campaign. To quote our client “the research insights totally changed the direction of our ad campaign to deliver something that has been extremely beneficial to Heathrow”

Ideation sessions amongst senior marketing folk at Santander, leading to the launch of the successful 123 credit card and current account

Short listed for the Scottish Marketing Society Awards for work done on The Macallan, one of the Edrington Groups major global brands

Insight Curation for Shell China re-analysed 5 years’ worth of existing trackers, media data, HR feedback & qual data (22 separate reports) to reach a view on the brands’ overarching positioning there. Feedback data was used as the basis for a 3 day marketing workshop where new more focused brand and product strategies emerged

Concept Development, pack and naming research for the global launch of Jack Daniel’s Tennessee Cider: Our challenge was to transport this iconic brand into a new territory. It launched to rave reviews and The Grocer’s Drink Award for 2017

We’d relish the opportunity to talk to you about your brand, communication and marketing needs. For an introductory chat, just email any one of the Insight Leaders’ team.