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Pricing of products and services is one of the most difficult issues marketers face - too high and consumers might go for cheaper options, too low and you can be perceived as cheap and nasty. We are highly experienced in researching consumer sensitivities to pricing and determining the optimum price ...

We know that truly great segmentation is not a science but an art. Our wealth of consumer understanding means we can identify the key distinguishing factors which segment the market and bring each of those segments to life in a tangible way such that they are recognisable and able to be adopted with ...