Shell
Insight Curation for Shell China re-analysed 5 years’ worth of existing trackers, media data, HR feedback & qual data (22 separate reports) to reach a view on the brands’ overarching positioning there. Feedback data was used as the basis for a 3 day marketing workshop where new more focused brand and product strategies emerged
The Macallan
Short listed for the Scottish Marketing Society Awards for work done on The Macallan, one of the Edrington Groups major global brands