Market Foundation Research
There are times when market developments mean that relying on previous understanding can be misleading. At such times, the benefit of of excellent market foundation research is invaluable for brand and marketing strategy. We are experts at designing studies that delve into key areas of a market to provide a comprehensive view of existing market dynamics and a sound basis for future direction. Our Market foundation research goes beyond consumer needs, motivations and behaviours, and looks at brand landscape channel strengths and prevailing trends impacting buying behaviour.