RESUMÉ: Clive has over 20 years’ experience of researching brands, advertising and consumer behaviour. He has worked with many of the UK’s leading brands, retailers and B2B companies, turning quantitative data into insight and on into actionable findings and strategic direction.
SPECIALISMS: Consumer behaviour, decision making and multi-channel interaction with brand touch-points and communication channels. Campaign development and evaluation against brand positionig, strategy and specific campaign goals. Brand standing and positioning within changing markets and fluid consumer need states.
WHAT YOU GET: A dedicated quant specialist who loves to immerse himself in your business and the consumer mindsets and brands within your sector!
MAGIC MOMENT: A VistBritain ‘road tour’ presenting on how to best leverage Britain’s heritage & culture to attract differing audiences of overseas visitors, which included presentations at County Hall, No. 10 Downing St. and a tourism conference at the Tate Gallery.