RESUME: Passionate about people and brands, Kate has amassed a huge amount of experience over her 30 years as a Qualitative Insight specialist, across a spectrum of industries… finance, FMCG, retail, tourism, charities, entertainment and almost any other sector you care to mention . . . and key brands. Kate’s focus is to help define strategies that are purposeful, distinctive and, critically, touch real lives – as it is the latter which ultimately forges lasting relationships
SPECIALISMS: Tailored, solution driven Qualitative research, Co-Creation, Brand Health Check and Positioning Development, Campaign Development, Ethnography, Data Fusion and Consumer/Employee Workshops
WHAT YOU GET: A collaborative expert who is tenacious, intuitive, thorough and downright nosey!
MAGIC MOMENT: Meeting Larry the cat at 10 Downing Street whilst presenting a MARCOMs roadmap strategy for VisitBritain, to leverage Britain’s core brand assets and drive international tourism to the UK